Mike Simmonds

Hello, I'm Mike Simmonds. I help clients get the most out of call centre, web and multi-channel analytics.

Recently left iJento; now working freelance helping clients understand telemarketing and customer journeys across channels and devices.

Throughout my 19 year marketing career I have thrived by working in pressurised, dynamic and results-focused surroundings both as a client outsourcing and within an agency environment. My roles for the last 13 years have been commercially driven, involving team management and focused towards on-target performance and budget adherence.
16 years experience in analytical database marketing gained from a marketing and call centre IT viewpoint has enabled me to communicate effectively between end users, analysts and systems architects. My first-hand experience of using technology has given a deep insight into the considerations of implementing and ensuring projects quickly satisfy client requirements. I have audited and worked with dozens of call centres in the EU and US helping optimise campaign performance through analysis and data management.

To summarise I would describe myself as a data marketing professional with an analytical mind and broad IT skills. 



Descriptive words from Thomas PPA profile: persuasive, communicative, patient, amiable, accurate, precise, thorough, sympathetic, non-aggressive, outgoing, gregarious, organised, disciplined, asks "who", "how" and "why".

Specialties: Multichannel Marketing Analysis, Marketing Database Management, Campaign Planning, Data Processing, Research (quantitative and qualitative), Outbound Telemarketing, Call Centre IT, Segmentation, Predictive Diallers, SPSS, Marketing Risk Management.

VP Consulting, EMEA at iJento

July 2011 - January 2013 | Oxford & London

iJento leverages your existing web analytics and business intelligence investments to enhance your marketing initiatives and customer engagement activities by providing a rich understanding of customer behaviours, interests and intent at the individual customer level. The result is improved customer loyalty, increased return on marketing spend and enhanced bottom line financial results.

Director of Business Consulting at Site Intelligence

July 2011 - September 2011 | Oxford

Multi-channel analysis and consulting... - Creating a realistic and valuable multichannel customer intelligence strategy. - Establishing KPIs and baselines to measure on-going multichannel marketing efforts. - Integrating data from the web, call centre, catalogue, retail stores / branches and mobile to get a single customer view and accessing data within existing web analytics tools. - Building customized multichannel dashboards and getting valuable insights out of the data. - Building meaningful customer segments and creating strategies for targeting and personalization. - Developing campaign attribution models to help allocate marketing budgets more effectively. Became iJento in September 2011.

Customer Analytics Manager (Europe) at AEGON Direct Marketing Services (EUROPE)

February 2007 - July 2011 | Maidenhead, Berkshire

Internal central marketing consulting role. I was responsible for: Customer Analysis/Segmentation, Data Processing and Database Marketing across the EU region. Marketing Risk champion (e.g. Solvency II). Project champion for EU Centralised dialler and Best Time to Call projects. Role was 90% focused on productivity improvement within call centre activity.

Owner at Datainfo Ltd.

August 2004 - Present | Plymouth

Principle consultant and Analytics Director. Focus upon dialler analytics, using data to make massive productivity improvements within the outbound telemarketing arena.

Director at Acquisition Force Ltd.

January 2005 - June 2007

Outsourcing, analytics and telemarketing consulting.

Director of Data Services (and Consultancy) at Market Reach Ltd.

November 1997 - September 2004

I spent the last few years at Market Reach concentrating on building up the consultancy side particularly in the fields of predictive dialler analysis, segmentation and campaign/contact optimisation. Most clients considered Market Reach as their strongest agency and much of this could be put down to ground-breaking contact strategies, strong KPI reporting and innovative dialler management.

Marketing Database Manager at Videotron PLC

October 1995 - November 1997

Responsible for the B2B and B2C Marketing Database at Videotron Plc. (West London and Southampton based Cable TV/Telephone operator). KPI reporting, data production, demographic profiling, remarket contact strategy, channel/sales-force reporting/metrics/segmentation, channel retention, cost analysis.

Marketing Analyst then Product Manager at Thorn EMI UK Rentals

November 1992 - October 1995

First full-time role after University. Initially employed as a Marketing Analyst producing daily/weekly reports (which I soon automated), I was promoted to Product Manager for Brown Goods at Radio Rentals. My final position was working within the retention team. Research (quantitative and qualitative), data mining, site planning and marketing analysis. Pricing, advertising, print, campaign planning and budgeting.

Sponsored Student at BT

October 1989 - July 1992

Various projects while at University focused on IT, Finance and Marketing.

University of Warwick

1989 – 1992

Computer & Management Scient BSc (Hons)

Activities: Fencing Club President

d'Overbroeck's College

1989 – 1989

Concentration: Maths and Physics

Mill Hill School (School House)

1983 – 1989

Fencing (Epee), Cricket